Data, Reporting & Optimization

• Conversion Rate Optimization (CRO)
  Analyze user behavior and optimize pages, funnels, and calls-to-action to increase conversions — without increasing ad spend.
  
  

• A/B Testing
  Test different headlines, designs, messages, and layouts to find what performs best and scale it.
  
  

• Analytics Setup
  Full setup of GA4, Google Tag Manager, Meta Pixel, and heatmap tools like Hotjar or Clarity for actionable data tracking.
  
  

• KPI Reporting Dashboards
  Customized reports that track your most important metrics — delivered weekly or monthly via Looker Studio or Sheets.
  
  

• Customer Feedback & Survey Systems
  Build in feedback loops using forms, exit surveys, NPS scores, and post-purchase/donation follow-ups.
  
  

• Attribution Modeling
  Understand where your conversions really come from — whether it’s Google, Instagram, email, or word-of-mouth.
  
  

• Goal Tracking & Event Setup
  Track button clicks, form fills, purchases, donations, and more with custom event tracking and goals.
  
  

• Data Cleanup & Tagging Structure
  Clean up messy tags, standardize naming, and organize your data flow across platforms.